‘Kites' is going to be marketed extensively at the Cannes Film Festival

A film that holds appeal for international audiences ‘Kites’  is going to be marketed extensively at the Cannes Film Festival.

Starring Bollywood heartthrob Hrithik Roshan and Mexican bombshell Barbara Mori Kites has the potential to click with movie buffs the world over particularly Spaniards. That’s why BIG Pictures is going to market the movie to international buyers and distributors at the 62nd Cannes Film Fest to be held from May 13 to 24.

The movie will also be promoted to international media via a press conference and a cocktail party at the fest.

Reports say the film’s teaser will also be screened on two digital screens flanking the red carpet entrance to the Palais. Normally only teasers of big-budget Hollywood films are played on the screens.

Marketing of Bollywood movies at Cannes is not a new phenomenon. Earlier directors like Karan Johar and Vishal Bharadwaj have used the festival as the ground to promote their films Kabhi Alvida Naa Kehna and Omkara to international media.

It’s not yet known whether Hrithik and Barbara will fly to Cannes for the events. But director Anurag Basu and producer Rakesh Roshan are more likely to be there.

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